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That's what it's all about.

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  <meta name="description" content="Meta tag about meta tags">
  <meta name="keywords" content="keywords, don't, bother">
  <meta name="author" content="Thomas Jefferson">
  <meta charset="UTF-8">
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Machines are Dumb

They need lots of help, so meta tags are one way to give them a hand.

Did Someone Say Keywords?

Google is wise to that. Don't bother with keyword stuffing, and focus on having good descriptors for the page content.

Brevity

Keep meta information as short and descriptive as possible.

That's About It

How meta.